Athletes are forced to make a number of choices every time they train. Is it cold? Wet? Humid? Icy? Windy? Brad Weisman and Lee Loebman had many of these issues to deal with while training in the harsh weather of Chicago, Illinois. That was when they had the idea to design a line of performance apparel products that addressed these needs while maintaining a high level of comfort and quality.

Shwalla is committed to supporting the year-round training goals of every athlete by providing quality performance apparel specifically designed to meet their needs under a variety of different climatic conditions. Our vision is to help dedicated athletes perform better, more comfortably and with more confidence.

Shwalla is aggressively investing in new technologies that will improve athletic performance in any weather. Shwalla believes in every athlete, every day — and all athletes in all seasons.